When To Say "Yes" To Gifted Collabs
As a content creator, should you be taking on collaborations that are unpaid (gifted)?
"How desperate am I to work with this brand?" If you're starting out, you might want the experience.
Past gifted collabs can be good to leverage when pitching for paid partnerships to show your work.
How much time will it take you to shoot, edit, copywrite? Do they want content approvals & reshoots?
"How much do I love this brand? Do I want to build this relationship?" If you're not excited, say no
Compare the value of what you're getting, to what you're giving. Would you buy this regardless?
Consider the industry as a whole: saying yes to gifted, lowers industry rate standards.
Influencer Marketing workshop is July 23, you can get digital tickets with code DIGITAL. Link in bio